WEDNESDAY MARCH 30, 2022

AdTECH: OOH – Singapore is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.

Join the region’s experts as they discuss, analyse and dissect everything you need to know about AdTECH, Out of Home and Programmatic DOOH.

Hear how AdTECH is influencing the future of advertising and how it can benefit you.

AGENDA

Wednesday March 30, 2022

08:45 REGISTRATION

09:30 Opening Remarks
Adrian J Cotterill | Editor in Chief | DailyDOOH and Ron Graham | Managing Director | Media On The Go Pte Ltd.

10:00 Keynote: Programmatic DOOH: The Future is Now!
Jean-Christophe Conti | CEO | VIOOH

Programmatic is touted as the future of DOOH, but why exactly is it creating such excitement? How do media owners get started, and why should not just OOH but also digital buyers take notice?

In this keynote speech, JC Conti, CEO of global OOH marketplace VIOOH, will share why media owners and buyers from across the OOH and digital worlds must get onboard with programmatic OOH and why 2022 is the right time to get started. Along the way, he will be busting some myths and sharing some best practice examples from across the APAC region and globally.

10.30 Advance Targeting capabilities, Automation, Measurement and Flexibility Post-COVID
Franck Vidal | Director, Southeast Asia Sales & Partnerships | Vistar Media
in Conversation with
Amanda Woo | Chief Development Officer | Clear Channel Singapore and Tobin Thomas | Chief Executive Officer & Co-founder | Lifesight

No external factor like a global pandemic has ever jeopardized an advertising channel so quickly. At the same time, no factor would have contributed to digitally transforming our industry so promptly. The OOH industry has demonstrated such amazing resilience. Countless media owners have taken the opportunity to adopt digital assets that offer advertisers to buy OOH with more flexibility.

Since the way people consume OOH becomes a lot less predictable, Franck and the panel will discuss the growing importance to provide Advanced targeting capabilities, Automation, Measurement and Flexibility to our clients.

11:15 COFFEE

Today’s consumers are going places. While outdoor streets are seeing a return to the pre-pandemic hustle and bustle, habits formed during the pandemic will stay and many consumers have already become comfortable living most of their lives online. While they’re often shuttling between home, work, the store, and all points in between with devices in tow, capturing their attention in a meaningful way wherever they are can be challenging for marketers. With so much fragmentation and so many distractions, it takes an omnichannel approach to get your message in front of consumers across multiple touchpoints seamlessly in their daily journey.

As marketers look for high impact ad formats that can efficiently reach their target audiences, digital out-of-home advertising executed programmatically as part of larger omnichannel campaigns is becoming a major growth driver.
Beyond automated buying, what are the other drivers to accelerate programmatic for OOH and capture growth?

Programmatic, Yield Optimization Engine, Publisher Portal, Dynamic Triggers, Transparency, and Verification are familiar buzz words in Out-Of-Home, all powered by technology. But does more technology really help? Or does it result in more complexity, more expense, and more headaches?

Whether you’re longing for the days when static billboard campaigns were purchased over lunch or you’re all-in on internet-powered digital displays fed by interconnected software platforms, there’s an important discussion to be had about using technology effectively in modern OOH. Join the conversation with a few of the most prominent media owners in Asia to understand how adtech can be leveraged in out-of-home to create more value for media owners and their buyers alike.

13:00 LUNCH

14:00 Don’t Discount The Specialists
Rachana Lokhande | OOH Business Strategist, Advisor at Indian Outdoor Advertising Association (IOAA) and Visiting Faculty at MICA

The agencies emerged as single points of contact for advertisers who found it difficult to navigate through the complicated landscape of OOH. They forged deep engagements with larger advertising clients, while functioning as single window solutions for OOH including innovations. As the agencies were part of large media houses, they were also acquainted with the use of data and technology in advertising, and architected tools that make planning easier. The role Specialists play in this ever-evolving dynamic OOH landscape for building an ecosystem required for the growth.

14:30 Optimisation – What’s it really all about?
Keni Bernadin | Co-founder and CEO | LDSK

Media owners have always aimed to schedule campaigns that hit advertiser goals while making the best use of their space. With the rapid expansion of digital networks and the addition of programmatic and automated campaigns this is getting more and more complex.

In this presentation Keni will explore what Optimisation means in the context of modern DOOH, the raft of opportunities it makes available and how Optimisation has moved from a big game of Tetris generally played on spreadsheets by teams of people, to systems using highly advanced AI based algorithms which produce better advertiser outcomes and higher yields for media owners in real time.

15:15 SHORT COMFORT BREAK

15:30 Global Lessons for Programmatic DOOH Growth in APAC
Nigel Clarkson | Global Chief Revenue Officer | Hivestack”

In this presentation, Nigel Clarkson, Global Chief Revenue Officer at Hivestack will reveal the top 10 things you need to know if you are buying or selling programmatic digital out of home (DOOH) in 2022. Discover the future of the channel from the world’s leading, independent programmatic DOOH adtech company.

Chaired by: Andy Hamblin | Chief Revenue Officer | LDSK

16:45 Closing Remarks | Ron Graham | Managing Director | Media On The Go Pte Ltd