Arshan Saha is the CEO of Xaxis and Specialty Businesses, Asia Pacific. A senior member of the GroupM Asia-Pacific leadership team, Arshan leads GroupM’s data-driven specialty businesses including Xaxis (Programmatic), INCA (Influencer Marketing), Finecast (Addressable TV), Sightline (Addressable Out of Home) and Acceleration (Data & Tech Consultancy practice).

Arshan marks more than 12 years of executive experience in the advertising industry with a proven track record in building Xaxis in Asia Pacific. Through successful collaboration with his teams and customers, Arshan has driven ad-tech innovation through his work, with over 300 clients from multiple industries and an array of large and mid-sized publishers, as well as technology vendors across Southeast Asia.

Early in his career, Arshan was voted on to the Interactive Advertising Bureau (IAB) Southeast Asia Leadership Council, making him the youngest council leader in the IAB. He was also the winner of the Best Young Talent Below 30 award in 2012, and in 2015 he was nominated for Campaign Asia’s 40 under 40 Most Talented Individuals in APAC.

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